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Oreos Discussion

Oreos Discussion

Q Discussion Topic 1 Based on the video case history, what factors do you think have contributed to making Oreo the #1 cookie in the world? What has the brand been doing to appeal to consumers across different cultures? Discussion Topic 2 Describe some of the ways that Oreo cookies are promoted in different countries based on the video case. Discussion Topic 3 Describe how, and explain why Oreo cookies are co-branded with different brands from their brand portfolio across the globe according to the video case.

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It has been learnt from the video case that Oreo is one of the most loved brands worldwide and the factor that contributes to its international success is cultural adaptability. The brand has concentrated on incorporating the cultural dynamics of each of the nation that it has penetrated. For instance, in China, Oreo prepares and serve cookies with less sugar and made of milk chocolate for complying with the palate of the local residents. In addition, the company changes its packaging design and approach based on the country.